Privacy Policy

Effective date: 1 October 2026 · How we collect, use and protect your personal data.

More Classifieds Agency Ltd is the data controller for personal data processed through trade.more.co.ke. We are registered with the Office of the Data Protection Commissioner (ODPC) under number INST-379494498D2 and process personal data in line with the Data Protection Act 2019 and the Data Protection (General) Regulations 2021.

1

Data we collect

Category
Identity and contact
Examples
Name, job title, email, phone, business address
Source
You, at registration
Category
Business and verification
Examples
Company name, registration number, KRA PIN, trade licences, director ID or passport copies
Source
You, during verification
Category
Listings and communications
Examples
Product details, images, enquiries, messages between Users
Source
You and other Users
Category
Payment
Examples
M-Pesa number, transaction codes, billing address, last 4 card digits (full card data is held by our payment processor, not us)
Source
You and payment partners
Category
Technical
Examples
IP address, device, browser, pages visited, log files, cookies
Source
Your device, automatically
Category
Trade preferences
Examples
Sectors, target markets, products of interest
Source
You, and your use of the Portal

We do not intentionally collect sensitive personal data, such as health or religious data. Do not upload it to the Portal.

2

Why we use your data and our lawful basis

Purpose
Creating and running your account, displaying listings, connecting buyers and sellers
Lawful basis (DPA 2019, s. 30)
Performance of a contract
Purpose
Verifying businesses and preventing fraud, money laundering and sanctions breaches
Lawful basis (DPA 2019, s. 30)
Legal obligation and legitimate interest
Purpose
Processing payments and issuing eTIMS tax invoices
Lawful basis (DPA 2019, s. 30)
Contract and legal obligation
Purpose
Security, troubleshooting and improving the Portal
Lawful basis (DPA 2019, s. 30)
Legitimate interest
Purpose
Sending trade alerts, newsletters and event invitations
Lawful basis (DPA 2019, s. 30)
Consent (you can withdraw any time)
Purpose
Complying with lawful requests from courts, KRA, DCI or regulators
Lawful basis (DPA 2019, s. 30)
Legal obligation
3

Who we share data with

  1. 1Other Users: your business profile and listings are visible to Portal visitors. Your direct contact details are shared only as your profile settings allow, or when you respond to an enquiry.
  2. 2Service providers: hosting, payment processors (such as Safaricom M-Pesa and card gateways), email and SMS providers, and verification services, all bound by data processing agreements.
  3. 3Trade and institutional partners: only with your consent, for example when you ask to be referred to an investment promotion or export body.
  4. 4Authorities: where required by law or a court order.
  5. 5Business transfers: to a successor if More Classifieds is merged, acquired or restructured, subject to this Policy.

We do not sell personal data.

4

International transfers

The Portal serves cross-border trade, so data may be transferred outside Kenya, including to Users and service providers in other countries. We transfer data only where sections 48 to 50 of the Data Protection Act 2019 are met: appropriate safeguards are in place, the destination offers adequate protection, or you have consented. Users in the EU, UK, Hong Kong or other jurisdictions may also have rights under their local laws, and we will honour those where they apply.

5

How long we keep data

  • Account data: while your account is active, then up to 24 months after closure.
  • Payment and tax records: 7 years, as required by the Tax Procedures Act 2015.
  • Verification and anti-fraud records: 7 years after the relationship ends, in line with anti-money-laundering rules.
  • Marketing consent records: until withdrawn, plus 12 months.

We then delete or anonymise the data.

6

Your rights

Under the Data Protection Act 2019 you have the right to:

  • be informed of how your data is used;
  • access your personal data;
  • correct false or misleading data;
  • delete false, misleading or unlawfully held data;
  • object to processing, including direct marketing;
  • data portability, in a structured and machine-readable format;
  • not be subject to decisions based solely on automated processing that significantly affect you.

To exercise a right, email our Data Protection Officer at willice@more.co.ke. We will respond within 7 days where possible, and within the time set by the Regulations in every case. If you are unhappy with our response, you may complain to the ODPC at www.odpc.go.ke.

7

Cookies

We use essential cookies to run the Portal and keep you logged in, and optional analytics cookies to understand usage. You can accept or decline optional cookies through the cookie banner, or change them later in your browser.

8

Security

We use encryption in transit (HTTPS/TLS), access controls, staff confidentiality agreements and regular backups. No system is fully secure. If a breach is likely to harm you, we will notify the ODPC within 72 hours and inform you without undue delay, as section 43 of the Act requires.

9

Children

The Portal is for businesses and adults. We do not knowingly collect data from anyone under 18.

10

Contact

Data Protection Officer: Mr. Willice Ochieng Onyango, More Classifieds Agency Ltd, 204 Brickwood Apartments, Lantana Road, Westlands, Nairobi, Kenya. Email: willice@more.co.ke.